25 Simple and Free SEO Tools to Instantly Improve Your Marketing

Elevate Your Online Marketing Efficiency with Essential Free SEO Tools

Embarking on online marketing endeavors is akin to a home improvement project—efficiency soars when armed with the right tools. Just as quality tools transform a DIY task, the right SEO tools enhance your online marketing prowess, saving time and yielding better results.

Enter the realm of free SEO tools, a diverse array tailored to address common needs. This curated selection boasts speed, user-friendliness, and, most importantly, cost-effectiveness. Whether you're seeking analytics, keyword insights, or optimization aids, this compilation ensures you have the tools to work smarter and faster in the dynamic world of SEO. Discover a tool or two (or perhaps twenty) to seamlessly integrate into your strategy today.

Google PageSpeed Insights

Test the loading time and performance of your site on various devices.

Provides scores from 0-100 and suggests areas for improvement.

Alternatives: Pingdom, WebPageTest, GTMetrix.

Ahrefs Webmaster Tools

Conduct a technical audit of your site with a limit of 10,000 crawl credits per project per month.

Identifies and suggests fixes for over 100+ technical SEO issues.

Offers insights into organic keyword rankings and backlink analysis.

Alternatives: Screaming Frog (audit), Beam Us Up (audit).

Answer the Public

Generates hundreds of keyword ideas based on a single keyword.

Offers three free searches per day.

Alternatives: KeywordTool.io, UberSuggest, Keyword Sheeter, Keyword Generator.

Google Analytics

Comprehensive web stats and search insights tool.

Tracks various aspects of website traffic and user behavior.

While not solely for SEO, it provides valuable insights into organic search traffic.

Alternatives: Matomo, Open Web Analytics, Clicky.

Google Search Console

Analyzes website performance, provides alerts, and error reports.

Limited data on technical SEO issues, top backlinks, and organic keywords.

Offers insights into clicks, impressions, and average ranking position.

Alternatives: Bing Webmaster Tools, Yandex Webmaster Tools.

Ahrefs’ Backlink Checker

Offers a free version for the top 100 backlinks with insights like Domain Rating and more.

Helpful for identifying link-building opportunities and analyzing competitors.

Alternatives: Moz Link Explorer.

Google Ads Keyword Planner

A tool to understand what people search for.

Provides data on monthly search volume, competition, and suggested terms.

Requires running an ad campaign to see exact search volumes.

Alternatives: Bing Keyword Planner.

SERP Snippet Optimization Tool

Preview how web pages will appear in Google’s search results.

Helps identify and fix truncation issues for meta titles and descriptions.

Alternatives: Portent's SERP Preview Tool.

Google Trends

Shows the relative search popularity of topics over time.

Useful for uncovering seasonal variations in search popularity.

Allows the comparison of multiple terms for relative popularity.

Ahrefs’ SEO toolbar

A free Chrome and Firefox extension for on-page SEO analysis.

Checks for broken links, redirect chains, and on-page elements.

Requires an Ahrefs account for detailed SEO metrics.

Alternatives: Detailed SEO Extension, SEO Minion, LinkMiner.

Moz Local Listing Score

Assesses how a local business looks online by aggregating data from various sources.

Offers actionable fixes for inconsistent or incomplete listings.

Limited data availability for countries other than the US, Canada & UK.

Yoast SEO

Optimizes blog posts for search engines.

Provides suggestions for optimizing content based on the main keyword.

Alternatives: Rank Math, All in One SEO Pack, The SEO Framework.

JSON-LD Schema Generator For SEO

Customizes how web pages appear in search results by generating schema code.

Used for displaying reviews, events, organizations, and people.

Alternatives: Merkle’s Schema Markup Generator.

Classy Schema Structured Data Viewer

Checks if structured data/schema markup was implemented correctly.

An alternative to Google Structured Data Testing Tool.


Estimates website traffic and provides a breakdown of sources and locations.

Helpful for competitor research.

A snapshot of competitor activity is available in the free version.

SERP Robot

Checks your ranking position for up to five keywords.

Allows the checking of competitors' rankings as well.

XML Sitemaps

Creates a sitemap for your site, useful for search engine crawling.

Free for up to 500 pages.

Robots.txt Generator

Generates a robots.txt file to instruct web robots on page access.


Checks for duplicate content by identifying where content exists online.

Shows only the top 10 results for free.

Google Alerts

Alerts you of online mentions of your brand, product, or company.

Screaming Frog SEO Log File Analyser

Uploads and analyzes log files to understand Googlebot activity.

Limited to 1,000 lines for the free version.

Exploding Topics

Discovers emerging trends before they become mainstream.

The Hreflang Tags Generator Tool

Generates hreflang tags for multi-language/multi-country sites.

Keyword Surfer

Provides search volumes and CPC data within the SERPs.

Shows suggested keyword ideas related to your query.

Google Mobile-Friendly Test

Checks your site’s mobile-friendliness, identifies issues, and suggests fixes.

Website Authority Checker

Checks your website’s Domain Rating (DR).

Higher DR correlates positively with better Google rankings.

Whitespark’s Google Review Link Generator

Creates a link for customers to review your business on Google.

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